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	<title>Autoengage</title>
	<link>http://autoengage.com</link>
	<description>Automotive Dealership Marketing</description>
	<lastBuildDate>Thu, 29 Dec 2011 19:56:04 +0000</lastBuildDate>
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		<title>Interim General Manager</title>
		<description><![CDATA[Are you purchasing a new Dealership? Do you need to make a general management change, but don&#8217;t have the perfect candidate yet? AutoEngage&#8217;s Jason Mattia has 30 years of automotive dealership experience. As a prior President, and GM with extensive experience all in facets of dealership management, Jason is the perfect choice as an interim [...]]]></description>
		<link>http://autoengage.com/interim-general-manager</link>
			</item>
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		<title>Online Brand Development</title>
		<description><![CDATA[Dare to be different and turn heads your way. Establishing a strong and consistent online brand is an integral part of dealership marketing. With more dealers focusing on their own online presence, it is important to create a strong and memorable brand for your dealership in order to win in your marketplace. Consumer traffic on [...]]]></description>
		<link>http://autoengage.com/online-brand-development</link>
			</item>
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		<title>Internet Strategy Report</title>
		<description><![CDATA[AutoEngage will prepare a comprehensive Internet study for your dealership and deliver this report within 30 days with an objective analysis of your companies Internet strategy. Our Nationally recognized team of professionals will research your dealership Websites, PR, Reputation, and Inventory Management system, along with providing a Mystery Shopping report and extremely detailed Real-Time Marketing [...]]]></description>
		<link>http://autoengage.com/comprehensive-internet-strategy-report</link>
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		<title>Mystery Shopping</title>
		<description><![CDATA[Mystery shopping your Internet sales team is an important step in solidifying your online marketing and sales strategy. The management team needs to be aware of Internet department response times, the appropriate use of email templates, auto responders, correct grammar usage, and overall content of the emails being delivered to your customers. 80% of all [...]]]></description>
		<link>http://autoengage.com/mystery-shopping</link>
			</item>
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		<title>Internet Marketing Consulting</title>
		<description><![CDATA[“I know half of my advertising works really well. I just don’t know which half!” Marketers often quote Henry Ford’s observation, but rarely do they consider the reality that a much smaller percentage of their advertising generates the majority of their business. Moreover, how much a campaign costs and what you can expect to see [...]]]></description>
		<link>http://autoengage.com/internet-marketing-consulting</link>
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		<title>Test Drive AutoEngage CCMI</title>
		<description><![CDATA[The AutoEngage CCMI Package provides Internet consumer-centric marketing intelligence via real-time data collection. Develop sound Internet marketing strategy, boost ROI, and make informed, proactive decisions utilizing live streaming reporting and a daily rolling-week summary. Test drive the AutoEngage CCMI solution. Simply click the Submit button below. Login(required) Password(required) &#160; AutoEngage CCMI includes: 24/7 log-in access [...]]]></description>
		<link>http://autoengage.com/test-drive-autoengage-ccmi</link>
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		<title>Organic Search</title>
		<description><![CDATA[The implementation of quality organic Search Engine Optimization (SEO) is vital to any successful long-term Internet marketing strategy. Top organic rank on all major search engines, for geo-targeted, franchise related key-phrases, should be your goal. When it comes to search engine optimization, there is no magic bullet. Effective SEO boils down to doing a lot [...]]]></description>
		<link>http://autoengage.com/organic-search</link>
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		<title>Measuring Performance</title>
		<description><![CDATA[&#8220;I know half of my advertising works really well. I just don&#8217;t know which half!&#8221; Henry Ford. The opportunity to track and measure everything that occurs online makes the Internet the automotive marketer’s best friend. Yet, the value of any research is questionable if it is based on a poor methodology and less than accurate [...]]]></description>
		<link>http://autoengage.com/dealership-website-analytics</link>
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		<title>Reputation Management</title>
		<description><![CDATA[&#8220;Thirty eight percent of Automotive Internet Users use dealer ratings and reviews, and eighty seven percent of that group found that kind of information to be useful.&#8221; Arianne Walker, Director of Marketing/Media Research at J.D. Power. Are you in control of your Online Reputation? Blogging has given automotive consumers unprecedented power with free outlets for [...]]]></description>
		<link>http://autoengage.com/reputation-management</link>
			</item>
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		<title>Social Media</title>
		<description><![CDATA[&#8220;The collaborative environment facilitated by Web 2.0 is changing the way shoppers research vehicles, driving many to seek the experiences and opinions of other shoppers and owners. The opinions of other consumers are so impactful that we are already seeing distinct purchasing patterns develop between those shoppers who use consumer ratings and reviews, and those [...]]]></description>
		<link>http://autoengage.com/social-media</link>
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